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Top Social Media Metrics for Measuring your Social Media Efforts

New Media, Social Media

Tweet Every business knows the importance of adopting social media in their digital marketing efforts because social media presence has become quite critical today. And, also it is quite overwhelming to have this presence. You may be trying your level best to generate and share good content, interact with visitors[...]

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Facebook’s Audience Network for enhanced mobile targeting and dynamic customization

New Media, Social Media

Tweet Facebook, the social media giant has already made a niche in the mobile advertisement ecosystem. There are several factors working in the favour of Facebook. Some of the top factors include its reach among avid social users, engagement and the captive audience.  Facebook has no intentions or plans to[...]