Joseph Jaffe from Jaffe’s Juice has an interesting post about the new viral video. It’s no longer just YouTube but Facebook apps are finding their place on the web.  It didn’t go well for Burger King….

I’m not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let’s call it “integrated” for now) or specifically designed for a Facebook app. Either way, it became the basis for a much discussed Facebook App where Facebook users got to “sacrifice” their friends (sort the wheat from the chaff) in exchange for a Whopper…

Said “friends” would then be notified that they had been sacrificed.

And here’s where it goes pear shaped: Facebook objects to this as it violates a term/condition of their user agreement i.e. explicitly informing people that they have been removed as a friend (think creepy middle-aged guy in relation to young, smoking-hot female employee)

Facebook removes the alert notification and BK promptly “sacrifices” (nice spin) their Application…and in doing so, remains “true to themselves”.

Read Jaffe’s full post here: