James Lewin from Podcasting News makes an interesting observation about magazines and podcasts…

Time magazine has published an article today about podcasting novelists. In the article, they note that podcasting could be publishing’s next wave:

Scott Sigler of San Francisco missed out on getting his first novel published, with a deal collapsing in late 2001.

But he built a big Internet fan base on novel podcasting, which led to a 2007 deal with The Crown Publishing Company (a division of Random House), one believed to be in the hundreds of thousands of dollars. Sigler reached a milestone this month by cracking the New York Times Hardcover Fiction bestseller list withContagious, a first for an author emerging from the podcast genre. The print run for Contagious is 80,000 copies and it has made the bestseller list despite Sigler’s getting his reluctant publisher to allow him to put out PDF files and podcasts of chapters of the book for free on his website.

The article is interesting – but it would have been a lot more interesting if it had been published in 2006, when podcasting novels was news.

Read his full post here….

My favourite quote about Podcasting comes from Josef Jaffe, “It’s what you want it to be!”