Podcasts – Most Underutilized Media

James Lewin from Podcasting News found a great piece from Computerworld’s Mike Elgan

Computerworld’s Mike Elgan has posted an interesting opinion piece, in which he calls podcasting “the most underappreciated, underutilized media ever”:

Podcasting is the most underappreciated, underutilized media ever. Some people never try it. And many who do wind up giving it up unimpressed. Too bad.

A new study (Lecture Podcast Listeners Outperform Class Attendees) found that students who listen to lectures on podcasts test better than those who listen in class. Podcasting is a powerful educational medium, second only to books, in my opinion. But unlike reading books, you can listen to podcasts while doing the dishes.

Podcasting is truly wonderful, if only people would give it the time it deserves. And it’s the best source of edcuation since the invention of the printing press. Better, it turns out, than lectures from top universities.

Podcasting represents the possibility of education without effort, and a universe of ideas, knowledge, information and wisdom that you can listen to while you’re doing the dishes. Podcasts give you a better education than students at the top universities are getting while listening to their class lectures in person.

It’s time to reconsider podcasting. It’s just smart.

Elgan’s praise may be a bit effusive, but it highlights an important point: podcasting is powerful, but it has a long way to go to reach its potential.

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