The Americans are taking to the concept of Podcasting with growth of 22%
According to the report, the podcast audience has grown by 22% since last year, expanding from 18% of all Americans in 2008 to 22% in 2009.
Edison’s study, “The Infinite Dial 2009” (pdf) details how we listen (and, with online video, how we watch) to online radio offerings, including podcasts.
It would be interesting to see figures for the UK!
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