I was reading an article on Podcasting News this week about how NASA is embracing the world of New Media.

A prelaunch webcast, live blogs, podcast, pictures and videos will highlight NASA’s Web coverage of space shuttle Endeavour’s STS-127 mission to the International Space Station. Endeavour is scheduled to lift off this Saturday, June 13, at 7:17 a.m. Eastern (US) time, from NASA’s Kennedy Space Center in Florida.

A blog will provide launch countdown updates beginning at 2 a.m. on June 13. Originating from the Launch Control Center at Kennedy, the blog is the definitive Internet source for information leading up to launch. During the STS-127 mission, visitors to NASA’s shuttle Web site can read about the astronauts’ progress and watch their five spacewalks live.  The blog index is here. The shuttle-launch-specific blog feed is here.

An extensive list of NASA podcasts can be found at this link. There is a “Shuttle and (Space) Station” audio podcast feed, as well as a “Shuttle and Station” video feed.

Thanks to Elisabeth Lewin for the information.

Lets face it, New Media is changing our world!

What is your company doing?