Here’s another ‘Happiness’ stunt in Coca-Cola’s growing line of experiential/ambient activations. This time created out of a Coca-Cola truck that transforms into a community dinner party with a seemingly weird mechanical drink delivery mechanism… They grabbed a famous chef, headed to a beautiful village in Naples and unveiled a semi fine dining experience for anyone who walked by. Weirdly for Coke…
Via Digital Buzz Blog – Thanks
Video: Coca-Cola: The Happiness Table
Posted by Derek on September 25th, 2012
Posted in New Media, Social Media
Tags: derek richardson, Happiness Table, New Media, Social Media, Social Media Marketing Consultant





